Dutch distributor Salud Spirits has launched a series of tasting sets featuring five miniature bottles of rum, whisky and gin.
Available from September, The Spirits of Salud Tasting Box is available in four variations: rum, whisky, gin and cocktails. Pharmaceutical Bottle
Brands featured within the sets are Crystal Head Vodka, Starward, Stauning, Chichibu, Mates, Flaming Pig, Gin Raw, Silent Pool, Tarquin’s, Twin Fin, Scapegrace, AH Riise, Santos Dumont, Cenote vodka, and Bayou rum.
Lieke van Vliet, CCO of Salud Spirits, said: “What marketing tool could be more powerful than actually experiencing a drink? That’s why we’re launching this tasting box, enabling enthusiasts to try and experience for themselves.”
The sets come with a detailed booklet that provides a QR code allowing customers to gain access to extensive brand information, recommended drinking methods, and cocktail recipes. A discount voucher will also be offered for a 700ml bottle of the spirits from the sets.
The rum, gin and cocktail sets are priced at €19.95 (US$22) each, while the whisky box has an RRP of €20.95 (US$23). Each set contains five 30ml measures.
In May, Salud Spirits held an event for professionals from the hospitality, retail and wholesale sectors.
The event showcased the distributor’s commitment to its motto of ‘drink less, drink better’.
It also featured educational experiences, including a 3D tour of Danish distillery Stauning, alongside workshops and networking opportunities.
Salud Spirits showcased its portfolio of brands, including AH Riise, Crystal Head Vodka (owned by Dan Akroyd from Ghostbusters), Dos Hombres mezcal (founded by Breaking Bad stars Bryan Cranston and Aaron Paul), Gin Raw, Danish whisky Stauning, Australian whisky Starward, and many more.
Mixer brands Fentimans and Coca-Cola were also present at the event.
During the event, Salud Spirits introduced the third and fourth expressions of the 7even Gods of Fortune series by Japanese whisky Chichibu.
© 2023 Union Press Ltd | Wigglesworth House, Fourth Floor, 69 Southwark Bridge Road, London, SE1 9HH, UK Tel: +44 (0)20 7803 2420 Registered in England and Wales No. 03606414
It looks like you're in Asia, would you like to be redirected to the Drinks Business Asia edition?
Yes, take me to the Asia edition No
We are using cookies to give you the best experience on our website.
You can find out more about which cookies we are using or switch them off in settings.
This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.
2 Oz Glass Bottles Bulk If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.