Label Boost software helps companies grow business with promotional content and reduce operational costs with integrated secondary labels.(Courtesy of Epson)
As companies look for innovative ways to engage customers, Epson today announced new software for businesses to easily transform black-and-white shipping labels to colorful shipping labels that will help elevate their brand. New Label Boost™ software, compatible with most Epson ColorWorks® printers, allows businesses to easily add full-color coupons, targeted ads, secondary labels, and dynamic content to shipping labels, creating new opportunities for businesses to leverage shipping labels for marketing, reduce material and labor costs and streamline operations in general. Logo Sticker Printing
“Retailers and direct-to-consumer manufacturers are always looking for creative and affordable ways to grow revenue and build customer loyalty,” said Tessa Kohl, product manager of DX Solutions, Epson America, Inc. “Adding colorful messages in the form of branded content, secondary labels, coupons, and ads to shipping labels is a unique way for businesses to tap into innovative marketing, to help elevate branding, improve shipping accuracy and streamline operations.”
Businesses can use Label Boost software to apply secondary labels, such as regulatory or shipping-and-handling labels, or to highlight critical information, such as parcel count or expedited shipping, to promote accuracy and timeliness of delivery.
Label Boost software is designed for hassle-free deployment, so the bulk of the label creation process remains the same, with modification of the existing label only at the very last step before printing. It works alongside existing shipping software so delivery operations can continue to run seamlessly. Label Boost is compatible with ZPL® driven software used by many national couriers, as well as labeling solutions such as BarTender® and Loftware®. Businesses can automatically choose the messaging they want to attach based on a customer’s location, delivery date or other key variables.
Label Boost software is compatible with most Epson ColorWorks printers, ensuring labels are printed with exceptional image quality that’s worthy of the brand. In addition, there are no recurring software fees.
The new software will be demonstrated in Epson’s booth (#719) at PARCEL Forum in Nashville, Tenn. from Sept. 11-13 and at PACK EXPO 2023 Las Vegas (#SL-6664) from Sept. 11-13. As one of the largest color label printer manufacturers in the labeling and packaging industry, Epson will be showcasing how its new Label Boost software can help professionals in the package fulfillment industry improve processes and maneuver increased competition and higher costs.
Available starting in late 2023, Label Boost will be offered through a standalone professional license, as well as with a promotional bundle with the ColorWorks CW-C6000P and a starter 4”x8” roll. For more information, visit www.epson.com/label-boost-color-shipping-label-software.
You must have JavaScript enabled to enjoy a limited number of articles over the next 30 days.
Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Packaging Strategies audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Packaging Strategies or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!
ON DEMAND: With the assistance of the Frito-Lay R&D team, Bryce produced a fully industrial compostable, BPI certified flexible packaging structure for five different Frito-Lay products for the Coachella Music Festival in 2023.
ON DEMAND: Three words on everyone’s lips across the packaging industry these days are “Extended Producer Responsibility,” known as EPR. This panel will feature various perspectives from suppliers, converters and industry and offer individual snapshots of the challenges and potential solutions.
Copyright ©2023. All Rights Reserved BNP Media.
Hologram Hot Stamping Foil Design, CMS, Hosting & Web Development :: ePublishing